Brand Launch
by SVRI
Updated on 19 June 2024, Jakarta
![Brand Launch by SVRI - 001 Brand Launch by SVRI - 001](https://london.bridestory.com/images/c_fill,dpr_1.0,f_auto,fl_progressive,pg_1,q_80,w_680/v1/assets/70797f73-84bc-4ad2-ad3e-0882656859d5-Ezc8aiNq7/svri_brand-launch_1.jpg)
![Brand Launch by SVRI - 002 Brand Launch by SVRI - 002](https://london.bridestory.com/images/c_fill,dpr_1.0,f_auto,fl_progressive,pg_1,q_80,w_680/v1/assets/9a8b3409-f152-476f-a8df-11bf55bba00a-551-00000264f82d7f64-HVXvFyTME/svri_brand-launch_2.jpg)
![Brand Launch by SVRI - 003 Brand Launch by SVRI - 003](https://london.bridestory.com/images/c_fill,dpr_1.0,f_auto,fl_progressive,pg_1,q_80,w_680/v1/assets/5aa98742-e91e-4d6c-9575-486516a953ed-0CYwhn2d2/svri_brand-launch_3.jpg)
![Brand Launch by SVRI - 004 Brand Launch by SVRI - 004](https://london.bridestory.com/images/c_fill,dpr_1.0,f_auto,fl_progressive,pg_1,q_80,w_680/v1/assets/7f40ad34-6017-4a34-b0c6-77a36dfaef1d-4584-0000028889f4f712-Xd_NzMBz3/svri_brand-launch_4.jpg)
![Brand Launch by SVRI - 005 Brand Launch by SVRI - 005](https://london.bridestory.com/images/c_fill,dpr_1.0,f_auto,fl_progressive,pg_1,q_80,w_680/v1/assets/8f90585d-d412-4667-96a3-643d3a793078-551-0000026323b53e3d-iDxFs41Hb/svri_brand-launch_5.jpg)
Initial brand launch for SVRI highlighting the savoir-faire of the SVRI design, introducing the four signature styles (heels, mules, sandals and flats) as well as the debut color palette. The term Harmonious Muse is introduced as SVRI's branding concept.
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