Before joining the wedding industry, Styled Story was a rental business specializing in vintage props. "I travelled very frequently to France and became intrigued by the various 'brocantes' or flea markets sprinkled around the city," recalled founder, Tan Li Yi. Soon enough, her stash of vintage paraphernalia started to grow and she decided to share these knickknacks with her fellow Singaporeans back home.
She then started a styling service to bring her beloved vintage keepsakes back to their former glory. "We hope to tell a unique story of every couple through wedding styling. To achieve that, I always try to understand their love stories before even planning the concept," said Li Yi.
Li Yi is convinced that her specialty in vintage and rustic themes has an important place in the wedding industry. "Our inventory of antique items is carefully selected from France and other European countries. We hope that these props will add an authentic and unpretentious touch to any celebration," said Li Yi. As the sole stylist, she strives to satisfy her clients' wants and needs while at the same time injecting a bit of her vintage or rustic style. "I can't escape from my signature style as it's already etched in me!" she said.
Although Styled Story is currently focused on bespoke styling, in the future Li Yi plans to launch packaged deals in Singapore. "I believe that there's a certain group of clients who simply want their wedding to be pretty and that's definitely the goal we're aiming for," she explained.
Scroll down to see Styled Story's recent styling projects.